Billie Eilish, The Weeknd andĀ Ariana Grande are among those who have been selling personalised face masks, with all proceeds going to charity.
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Read more: Coronavirus: every cancelled gig, festival and tour ā and how to get your ticket refund
Produced byĀ Bravado, the merchandising wing of Universal Music Group, the collection of masks has been releasedĀ as part of theirĀ Weāve Got You CoveredĀ initiative in order to help slow down the spread of the coronavirus.
The masks sell for $15 with the proceeds going to MusiCares, a charity that provides assistance to music industry workers during times of need.
While the masks are washable and reusable, Weāve Got You Covered stresses that they are neitherĀ medical devices nor PPE (Personal Protective Equipment). āFor the avoidance of doubt, the use of cloth face masks does not protect you against COVID-19,ā a statement on their site reads.
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@BravadoUSA has launched a collection of face masks with artists such as #BLACKPINK, @theweeknd & more as part of our COVID-19 response efforts. All proceeds will benefit various charities, incl. @MusiCares.
ā³ https://t.co/C9m2Q75fdo pic.twitter.com/IwHHFDgwmV— Universal Music Group (@UMG) April 24, 2020
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” Bravado CEO Mat Vlasic said in a statement, per the Recording Academy’s website. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”
We’ve Got You Covered is also giving 50,000 masks to various community service providers across the United States.
Other artists who have masks available as part of the range include 2Pac, Justin Bieber, Bob Marley, Queen, Slipknot, BLACKPINK and The Rolling Stones.
You canĀ purchase one of the masksĀ here.
Meanwhile, My Chemical Romance are selling fabric face masks to raise funds for coronavirus relief.
The masks, dubbed āMy Chemical Romance Desert Screening Device Face Masksā, are now available on the bandās official store for $14.99. Funds from the masks will go to the MusiCares COVID-19 relief fund.
The product description explains that the masks were the brainchild of their manager Lauren Valencia, who died of cancer last year.
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