The nominations for the BRIT Awards 2020 were, predictably, dominated by blokes in almost every category. Itās why Ashnikkoās appearance on the red carpet, her striking blue hair being carried by two male subs, caused such a stir. āTonight Iām playing Ashnikko: Femdom,ā she told NME. āItās a powerplay…Down with the patriarchy.ā
Itās not the first time Ashnikko (real name Ashton Casey) has caused a ruckus just for being herself though. Following the release of her āHi, Itās Meā EP at the tail end of last year, her abrasive, industrial pop-rap single āStupidā went viral on TikTok, getting a shout out on Saturday Night Live and a dance routine from Miley Cyrus in the process.
Since then, sheās announced a tour with US rap sensation Doja Cat, her song āWorking Bitchā has had a similar moment online, Bring Me The Horizon frontman Oli Sykes has called her the ācoolest person aliveā,Ā sheās spent quarantine doing yoga with Charli XCX on her Instagram and featured on Yungblud’s online show last week. Phew.
We caught up with Ash in Los Angeles to get the lowdown on her breakout moment, her Harley Quinn-inspired tunes and why she’s not planning on taking herself seriously anytime soon.
Your music takes influence from all over. At times it sounds like Brockhampton meets Riot Grrl, other times itās a Charli XCX party with a Nu-metal snarl. What are you calling it?
āI wrote it down the other day, it’s angry, punk, hip-hop, sad-girl-feminist, bubblegum, poo-poo music. It’s a lot of things. I find it really hard to stick to one thing because I’m so fickle and I like to change my mind a lot.ā
Youāve been releasing music since you were 18, do you feel like youāve finally found your sound with āHi, Itās Meā?
ā100%. There’s a lot of really bad music I’ve made but you’ve got to make the shit music to make the stuff you’re supposed to make. I feel like this project is fully me, fully my voice and fully what I want to say and sound like. Iām just really proud of it.ā
Thereās a proud feminine energy to your music, has it always been that way?
āNo, it hasnāt. Iāve grown into a woman and formed my own opinions about the world around me. I feel like as a teenager making music, I hadĀ a lot of internalised misogyny, a need to be one of the boys, and a lot of self-hatred. As I discovered what feminism is and what it meant to me, it definitely took a hold of my life in a big way.ā
What was the turning point?
āI was very much a child of Tumblr. I did a lot of my personal education into what intersectional feminism is on Tumblr. The Internet is a great tool for children who are raised in very narrow-minded towns. You can access all this information and make up your own mind.ā
So, what inspired āHi, Itās Meā?Ā
āItās a breakup EP. I still have a lot of breakup songs that are being saved for later because I was on a rampage writing them. āHi, Itās Meā is me really tapping into my own womanhood and my own sense of confidence which I feel like I only fully felt last year when I was writing it. It was a very tumultuous and crazy journey. I was so upset and emotional, it all just came flooding out. I harnessed some crazy energy when I was writing that project, I felt like a supernatural goddess then it came out and I felt human again. That EP was a pep talk to myself. It was written to get myself out of a bad place.ā
How much of an impact did āStupidā going viral on Tiktok have?
āIt gave it an astronomical boost. I do like how āStupidā doing well, it wasnāt just that song that benefited. āWorking Bitchā had a moment recently and itās been really exciting. People discovered the rest of the EP along with āStupidā, which is cool. Iām happy everything has happened the way it has.
Even Miley got involved, how was that?
āThat was sick. For me, it felt like a cool little moment on TikTok and when Miley did a dance to it, it felt like A Thing. Iām glad my angry ass song about my ex-boyfriend made it into so many peopleās playlists.ā
And has it changed your life at all?
ā100%, itās been quite the lifestyle change. Iām still getting used to it. Itās a little bit uncomfortable at times, my relationship with social media has completely changed and Iām still working it out. Just being more visible as a human being is a weird state of being alive. But sometimes itās the best. Itās something I wanted for so long and now it’s happening, itās something Iām still grappling with. Iām just trying to match my expectations with reality now.ā
Do you feel like you have to prove yourself now?
āThat way of thinking is only going to intensify my mental illness, so Iām not trying to think of it like that. For the first time, Iām not struggling to keep up. I have lots of music to put out, Iām very confident in my abilities to create art and to get the job done. Iām just excited to put everything out and not put pressure on myself because itās insanity.ā
Youāve just released āTantrumā. Where did that song come from?
āI had the Birds of Prey soundtrack in mind, I wanted to pitch for that movie and I wanted to write some bad bitch, Harley Quinn song so I wrote āTantrumā. But it turned into 100% my song. I fucking love that song and I love that itās my song. I write music forĀ myself first and then my beautiful fans second. I have to make it for myself first, or it doesnāt sound like my music. When you go into a session and say āalright, letās make a TikTok smashā, the songās going to sound like ballsack.ā
Is that a standalone single? Is there an EP on the way? An album?
āI don’t know if Iām allowed to say but yeah, my long-time collaborator Slinger and I are doing a project. However itās called or wrapped up, Iām still coming to terms with it but Iām just going to give birth to some baby songs and see who likes them.ā

Who are your peers?Ā
āThe people I really respect are Doja Cat, Grimes, Tierra Whack, Rico Nasty, Hayley Williams, Princess Nokia, Kim Petras and Charli XCX. Other women make me feel very inspired but my really unconfident 14year old self also inspires me to make confident music now, as a 24 year old woman.ā
Oli Sykes said you were the coolest person alive. Are you?
āHe did say that, didnāt he. Sometimes, when Iām dancing to Cher in the mirror, I 100% think Iām the coolest person in the world. But my brain is a real wild ride. Confidence is a real rollercoaster, isnāt it? I think I am sometimes and sometimes, not at all.ā
How seriously do you take yourself?
āYou know what, I just laugh through trauma. Itās all very serious but also, I donāt take myself too seriously because I like fart jokes, y’know. For a while I believed I had to be this really serious artist, this enigma, but you know what, I like making stupid TikToks. I like making these stupid sketches on my Youtube channel. I wrote a musical about my clitoris and I wore a vagina costume. Iām not trying to be a really serious artist but Iām not trying to be a parody or a comedic act. But I cannot take myself too seriously or I will cringe so hard.ā
Ashnikko’s new single ‘Tantrum is out now
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