As Bad Boy Chiller Crew take to the stage at Reading Festival 2021, a bog roll flies through the packed BBC Radio 1 Dance Stage, followed by countless chucked pints throughout the show. Itâs hard to say which is the bigger commodity by Sunday afternoon here, the festival site a scorched tundra strewn with takeaway cartons and feral teenagers whoâve been absolutely having it for several days now.
One thingâs for sure, though: the lads from Bradford are ready to get down and dirty, bringing their very Yorkshire brand of bassline â booming, Tesco basics dance music and cheeky, rapid-fire rhymes â to these southern mash-heads.
DJ-rapper GK and MCs Kane (topless) and Sam (bouncing around in a PE kit and gold chain) lead a series of vintage chants that reflect their â90s influences: âOggy! Oggy! Oggy! Oi! Oi! Oi!” and âThe roof! The roof! The roof is on fire!â And the throwbacks continue: the packed audience put their lighters up for the blisteringly buoyant âEverybodyâs Freeâ, which appeared on Mayâs âCharva Anthemsâ EP, before weâre treated to a very 2021 view when every other camera phone in the tent comes out for the massive â450â.
The latter tune is an anthem for kids whoâve been locked up for 18 months and are now ready to take whatâs rightfully theirs: âAll blacked-out, coming with the mask on / Coming for the lot, coming for the jackpot.â True to the lyric, the trioâs DJ dons a balaclava, while the audience roars in response when instructed: âIf youâre here for the first time, somebody screeeaaam!â
Speaking to NME about the Chiller Crewâs ridiculously fun debut album âFull Wack No Brakesâ last year, GK marvelled at their burgeoning success: âIâm not bigging my own head up, but weâre probably one of the most talked-about new artists of the moment. We were in The Guardian in January: âTop 50 artists to watch out for 2020.â We thought it were some sort of weird joke. Why would a paper which is nowt to do with around here want to write about us?!â

There is no gulf between the group and their audience â almost anyone in the tent could get up onstage and look right at home â which is perhaps why their sense of freedom is so rapturously received. No wonder Bad Boy Chiller Crew opened with an audio clip of a little kid hyping them up: this set was a celebration of youth and young mashhood.
â Check back at NME all weekend for more reviews, news, interviews, photos and more from Reading & Leeds 2021
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