British singer and songwriter Ed Sheeran is slated to perform at this yearâs Mnet Asian Music Awards (MAMA).
During the MAMA press conference held earlier today (November 16), chief producer Park Chan-wook announced that Sheeran will be the awards showâs global artist representative of the year. The executive noted that Sheeran will be preparing a ânew versionâ of his chart-topping single, âBad Habitsâ, to be performed exclusively for the awards show.
Park also cited Sheeranâs work with BTS as a factor in his selection as a foreign artist to be invited to MAMA. Notably, Sheeran has worked with BTS twice thus far: the singer was credited as the songwriter for their 2019 track âMake It Rightâ and their third English-language track, âPermission to Danceâ.
Kim Hyun-soo, CJ ENMâs head of entertainment, also noted that MAMA will be “expanding [its] presence to regions bordering Asia and beyondâ, in a press release. âIn a few years, we plan to host MAMA in the US, the worldâs biggest music market.â
âThis is an important year for MAMA to really solidify its presence as a global K-pop music awards ceremony. We plan to include global indicators and judging criterias to reflect K-popâs global status, which will further heighten MAMA as one of the top tier global awards shows.â
The Mnet Asian Music Awards will be held on December 11at 6pm KST.
In other MAMA news, K-pop boyband Wanna One are officially set to reunite for the first time in nearly three years at 2021 MAMA. âThey will be preparing a special performance that will thrill music fans,” MAMA representatives told SBS News, as translated by Soompi.
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