bbno$ and Rich Brian

bbno$ isnā€™t entirely sure where he found the inspiration for ā€˜Edamameā€™, his July single with Rich Brian. All he remembers is spontaneously throwing out the songā€™s first and catchiest line: ā€œBalls hanging low while I pop a bottle off a yachtā€. Well, it was either that or because he had a poke bowl with edamame in it the same day – he canā€™t really remember.

bbno$ (pronounced ā€˜baby no moneyā€™) is no stranger to producing addictive hooks, having released one of the biggest TikTok tracks of 2019 in ā€˜Lalalaā€™ with Y2K. For ‘Edamame’ the Canadian rapper and singer recruited Rich Brian, with the pair being musically aligned when it comes to the serendipitous nature of finding inspiration.

ā€œIt’s not necessarily like you’re writing [about] something [that] actually happened,ā€ bbno$ explains to Rich Brian during their Friends Like These video chat for NME. ā€œI just write whatever comes to my brain – and it sometimes works.ā€ Rapper/singer Brian agrees: ā€œI have a certain idea for a bar and then I just write it down. So I have a thing in my Notes just full of one-liners.”

The pairā€™s wholesome friendship, meanwhile, is best captured in the slapstick music video for ā€˜Edamameā€™, in which they eat cereal, play Scrabble and cuddle together in bed, all while wearing suits of armour. ā€œThey forgot to put the shoulder pads on me,ā€ Brian remembers about the chaotic shoot day. ā€œIt was straight metal weighing my deltoids down. It was the most uncomfortable thing ever.ā€

But at least the pair knew they had a winning track on their hands – that’s judging by the last text bbno$ sent to Brian, anyway. ā€œWe did it,” it reads. “Super global hit.ā€

With both artists being well-versed in viral fame, theyā€™re each aware of the far-reaching impact that their music can have on their fans. ā€œThere’s always been this longing for me to not be someone that other people idolise,” Brian says. “Itā€™s more, ‘How do I do something that motivates other people?ā€™ā€ bbno$ agrees: ā€œThe whole concept of being a positive influence… in the grand scheme of things, I feel we both are just like, ā€˜Yo, just be happyā€™.ā€

bbno$ and Rich Brian also discuss their love for Tyler, the Creator and Kanye West, reel off their favourite karaoke tracks and recall their first-ever live shows. You can watch the pair’s Friends Like TheseĀ conversation above.

The post Friends Like These: bbno$ and Rich Brian appeared first on NME.

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