KISS singer-bassist Gene Simmons is not only a Rock & Roll Hall of Fame musician, but a merchandizing master. His band set the template for rock branding, and now he’s combining his knowledge of music and merch with a new line of Gibson guitars and basses, dubbed G² (pronounced “G-squared”).…
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Gene Simmons on His New G² Gibson Collection, Restarting KISS’ Final Tour, and More
Spencer Kaufman
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