Jay-Z has voiced his support for Kendrick Lamar after he was named the headline perform for the 2025 Super Bowl Halftime show â see what Jay-Z had to say below.
Yesterday (September 8), the NFL announced that Kendrick Lamar has been tapped as next year’s Super Bowl Halftime performer. Now, Jay-Z â who serves as the NFL’s music strategist via his label Roc Nation’s partnership with the league â has shared his thoughts on Kendrick as the 2025 performer.
Jay-Z said in a statement, per Rolling Stone: âKendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrickâs work transcends music, and his impact will be felt for years to come.â
The championship game for the current NFL season will take place at the Caesars Superdome in Louisiana.

Kendrick Lamar said in yesterday’s announcement video: âWhat you doing everybody? My nameâs Kendrick Lamar, and Iâll be performing at Super Bowl LIX. Will you be pulling up? I hope so! You know thereâs only one opportunity to win the championship, no round twos. Letâs get it!â
âI donât want you to miss it. Meet me in New Orleans, February 9, 2025. Wear your best dress too, even if youâre watching from home. Letâs go.â

In a statement from the rapper about the news, he added: âRap music is still the most impactful genre to date. And Iâll be there to remind the world why. They got the right one.â
This yearâs Halftime Show was headlined by Usher, who was joined by Alicia Keys, H.E.R and will.i.am.
The post Jay-Z backs Kendrick Lamar as 2025 Super Bowl Halftime headliner appeared first on NME.