Back in 2022, thousands of girls across the globe shared one dream – for a spot in HYBE and Geffen Records’ latest project: an unprecedented girl group that would bridge the West and K-pop. Fast forward two years, and after three months of competing in the YouTube reality series The Debut: Dream Academy, Daniela, Lara, Megan, Yoonchae, Sophia and Manon would emerge as the final line-up of the new girl group KATSEYE.
There’s an unmistakable bond between the members, the kind that transcends borders despite each coming from diverse cultural backgrounds – including the US, Switzerland, the Philippines and South Korea. After all, these were bonds forged through sweat and grit as they survived mission after mission that emulated the notoriously laborious K-idol training structure. Alongside them were 14 other contestants, handpicked from a pool of more than 120,000 hopefuls.
It is precisely from this shared sisterhood that ‘SIS (Soft Is Strong)’ finds its core. As one listens through the EP, its peculiar name starts unravelling itself. From getting over a crush melodramatically in ‘Touch’ – a dreamy dance-pop salute to independence that’s tinged with drum ’n’ bass influences – to brashly singing “Even if I mess it all up and make a million mistakes / At least I can say that I did it my way” on the emotive ballad, ‘My Way’, KATSEYE navigate the complexity of girlhood and all its ups and downs while staying soft in a hard world.
“Ohh We-ee-ee ain’t flexin’ babe we do what we do,” the group boldly declare in their aptly named debut single, ‘Debut’. Beginning their journey in discovering that strength comes in more forms than one, this high-energy pop anthem balances its exciting chorus with sing-talk verses that ooze attitude. Though the slick production manages to capture KATSEYE’s self-assurance despite being newcomers, it falls short as a fully realised arrival of the group – though, follow-up single ‘Touch’ more than makes up for it.
The shimmery, plucky intro of ‘I’m Pretty’ – the EP’s fourth track and standout – immediately transports us back to pop staples from the late-2000s. “Just when I think it’s too much I dry my tears with makeup / Things I could do with this brush, you’d never know that I hurt,” they sing full of emotion, as the group’s vocal prowess starts to shine through. “But I’m pretty (pretty) pretty (pretty) / Pretty sure that I’m still breathing,” KATSEYE affirm they are stronger than they think with effortless harmonies that masterfully glide through the airy instrumental.
Juxtaposing their hesitation to break free from a cycle of overthinking with an instrumental that dials up the ‘dance’ in dance-pop to an eleven, ‘Tonight I Might’ acts as the perfect closing for the EP. “Do all of the shit I know I didn’t do when I was a kid / Get high on life for somebody’s kiss, Tonight I might,” decide the girls as they playfully let go of their inhibitions, bouncing off a gleeful electronic dance beat that perfectly conjures the image of the end credit scene from a coming-of-age movie – especially during the explosive final chorus.
KATSEYE come out of the gate swinging with ‘SIS (Soft Is Strong)’, a surprisingly cohesive release that largely captures the group’s enormous potential. However, with none of the songs crossing three minutes – in fact, only two barely reach two-and-a-half minutes – it’s hard to shake off the itch you get when a song ends a little bit too early or the feeling that it was just one final chorus away from perfection. Still, this EP proves that they’ve got all the makings of the next big girl group, embellished with the polish and glitter of K-pop.
Details
- Record label: HYBE / UMG
- Release date: August 12, 2024
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