In a classic example of if you can’t beat ’em, join ’em, Kazakhstan has reversed course on its Borat stance. After years trying to distance itself from Sacha Baron Cohen’s satirical character, the country has decided to embrace his popularity by using his catchphrase “Very Nice!” as its new tourism…

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Kazakhstan’s Tourism Board Embraces Borat’s “Very Nice!” as New Slogan
Ben Kaye

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