Live Nation are preparing to test a series of crowdless gigs and drive-in concerts in an effort to create safe opportunities for live music to return amid the coronavirus pandemic.
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Read more:Â “Each car felt like a small venue”: how it feels to play a socially distanced drive-in gig
Concerts and festivals around the world have been cancelled or postponed due to the COVID-19 outbreak this year, including Glastonburyâs 50th-anniversary edition, Rage Against The Machineâs reunion tour and My Chemical Romanceâs first UK dates since getting back together.
In a recent investor earnings call, Live Nation President and CEO Michael Rapino revealed the promoter and ticketing agency are working on ways to bring live music back in some form this summer. Those plans include shows held without an audience broadcast to fans at home, drive-in concerts and festivals with reduced capacities.
âWhether itâs in Arkansas or a state that is safe, secure and politically is fine to proceed in, weâre going to dabble in fanless concerts with broadcasts, weâre going to go and do reduced capacity shows because we can make the math work,â Rapino said, according to Rolling Stone. âThere are a lot of great artists that can sell out an arena, but theyâll do 10 higher-end smaller theatres or clubs. Weâre seeing lots of artists chomping to get back out once itâs safe.â

Rapino added that testing wouldnât necessarily be held in the US but could take place in countries that havenât been hit as hard by the coronavirus crisis. The test runs would also only happen once reopening of cities and states had started and it had been deemed safe by authorities.
âItâs important for us to keep doing drive-in concerts, which weâre going to test and roll out, which weâre having some success with, fanless concerts which have great broadcasting opportunities, reduced capacity festival concerts, which could be outdoors, could be in a theatre, could be in a large stadium floor where thereâs enough room to be safe,â he said. âWe have all of these plans in place depending on the market and where that local city may sit in their reopening phases.â
Drive-in and socially distanced concerts have already been held in Denmark, Sweden and Germany, with a club in the latter country recently holding a drive-in rave.
A number of UK festival organisers spoke to NME recently about the prospect of holding socially distanced versions of their events. Isle Of Wightâs John Giddings called the idea âludicrousâ, adding: âOnce you give someone a couple of drinks, theyâll start having the best time with all these people. With social distancing you can only fit 15 people on a double-decker bus, how is that economically viable? Itâs the same for festivals.â
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