Mayor of Austin asks residents to support local business after cancelling SXSW

The mayor of Austin, Jerry Adler, has encouraged residents of the city to “go out to eat, drink and listen to live music” a week after cancelling SXSW 2020 in reaction to the coronavirus epidemic.

• Read more: NME and The 100 Club announce London music pop-up showcase in wake of SXSW cancellation

The festival was expected to deliver several hundred million dollars to the local economy. Alongside Texas State Senator Kirk Watson and Judge Sarah Eckhardt, Adler appeared in a video message to make the plea.

In the video, Mayor Adler suggested that those “hurting” because of SXSW’s cancellation help the situation by “going to restaurants, going to clubs, buying musicians’ merchandise, [and] helping one another.”

The appeal comes after it was revealed that fans who bought SXSW tickets will not be getting a refund. The 2020 edition was officially cancelled by the city of Austin last Friday (March 6).

Fans who were left disappointed by the cancellation were quick to criticise the new statement. “You [Mayor Adler] crushed a lot of businesses,” one Twitter user said. “It will be remembered on Election Day.”

• Read more: Coronavirus – every cancelled gig, festival and tour – and how to get your ticket refund

Another suggested double standards in Adler’s comments for cancelling the event over concerns about COVID-19, then encouraging people to congregate in public spaces. “You’re not making much sense, Mayor Adler,” they concluded.

We can go out now with a local disaster ordered, but not go out for SXSW? Good try Mayor. You crushed a lot of businesses. It will be remembered on Election Day.

— Kyle Krueger (@KyleK21) March 7, 2020

So let me get this straight…you cancel SXSW due to an emergency health declaration. Then a day later, you post a video encouraging people to still congregate bc it’s actually safe. You’re not making much sense, Mayor Adler.

— Jeff G (@jjgilz) March 8, 2020

To date, 16 Texans and approximately 1,400 Americans have been diagnosed with COVID-19.

Earlier this week, NME announced a collaboration with legendary London venue The 100 Club to host a last minute live showcase to support bands that were set to perform at SXSW this week.

Ticket and line-up details will be announced next week. Visit here for info and to register your interest. Sign up to the NME mailing list here. 

If you are an artist who has been affected by the SXSW cancellation and are interested in an alternative showcase, please email editors@nme.com with the subject line: “NME X SXSW show.”

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