The music NFT company HitPiece has relaunched months after it was accused by artists and industry organisations of being a âscamâ.
The company claimed back in February that its service âlet fans collect NFTs of your favourite songsâ, and offered NFTs tied to albums and songs from the likes of The Beatles, Taylor Swift, and Bob Dylan, as well as smaller, less established acts.
HitPiece relaunched last week with new artist partnerships and industry ties, moving out of its test beta stage. According to founder Rory Felton, the brand has signed deals with young artists and producers, including producer ATL Jacob and rappers and singers Lil Gnar and Lil Gotit.
In an interview with Input, Felton said HitPieceâs initial launch earlier this year had occurred before he had secured âthe proper guardrails in place around the product, which led to miscommunications and challenges that happenedâ. âWe made mistakes with that, and weâre looking to learn from that and build upon that,â he said.
Announcing a first-of-its-kind partnership with @audiblemagic that helps ensure only artists/owners mint NFTS of their music. See you in the #Metaverse @atljacobbeatz @1lilgotit @mattox__ @Theblock__ #NFT #NFTCommunity #Web3 click the link for info https://t.co/Iz1ktdlotd
— HitPiece (@joinhitpiece) August 11, 2022
He added that he âdid not agree at allâ with claims made by Ken Doroshow, the RIAAâs chief legal officer, that HitPiece was âa scam operationâ. Felton said the company was ânot actively speaking with the RIAAâ but was in contact with record labels.
Speaking to Billboard, the founder added that he had learned the company âneeds to be buttoned up whenever we allow any portion of our service to be publicly availableâ. âBy buttoned up, I mean having secured the necessary rights to any content that is made available through our platform,â he explained.
As well as its new artist partnerships, HitPiece is also said to be working with the music rights company Audible Magic, which will help the brand âverify ownership of new music prior to minting of an NFTâ.
Among its plans, the site hopes to introduce a âmusic loungeâ, where NFTs will be able to be shared in âan immersive listening roomâ. Felton said the rights for that aspect of the company were still being obtained, and he was working with music licensors to secure those rights. He added that agreements with individual songwriters, publishers, artists and labels may be approached instead of securing them from performance rights organisations.
Back in February, several musicians shared online that they had not consented to their music purportedly being auctioned off as NFTs on HitPiece. âWe donât have any deal with you or any NFT site and there SURE DOES LOOK like an active auction going on for a speedy ortiz song,â tweeted Speedy Ortiz and Sad13 star Sadie Dupuis.
Bleachersâ Jack Antonoff added: âAny bleachers NFTs are fake. At the moment I do not believe in NFTs so anything you see associated with me isnât real.â
My art is currently being sold on the blockchain by people who are not affiliated with me at all. I do not know who uploaded them to @joinhitpiece. They profit. NFTâs are shit & if you support them youâre indirectly supporting the downfall of independent artistry. FOH.
— nat âcops break laws to terrorize/intimidateâ puff (@LeftAtLondon) February 1, 2022
Left At Londonâs Nat Puff wrote: âMy art is currently being sold on the blockchain by people who are not affiliated with me at all. I do not know who uploaded them to @joinhitpiece. They profit. NFTâs are shit & if you support them youâre indirectly supporting the downfall of independent artistry. FOH.â
âClearly we have struck a nerve and are very eager to create the ideal experience for music fans,â HitPiece responded in a statement shared on Twitter shortly afterwards. It went on to claim that âartists get paid when digital goods are sold on HitPieceâ but said it was âcontinuing to listen to all user feedback and are committed to evolving the product to fit the needs of the artists, labels and fans alikeâ.
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