Just three months after releasing her last album, Poppy seems to be ushering in the next chapter of her career, sharing two eerie and polarising teaser videos.
The first, titled âGlassâ, landed on December 22. Soundtracked by a low, ghostly hum, it saw Poppy â spotlit in an otherwise pitch-black room â take a sip from a porcelain cup before smashing it to pieces, crossing her arms and staring into the camera.
She followed it up on Monday (December 27) with a video titled âBlow Awayâ. It runs five times as long as âGlassâ did, with its droning soundtrack amplified and distorted into a dry, oscillating buzz. It also shows a visual contrast to âGlassâ with a striking all-white background, Poppy herself swivelling around as she gazes blindly into the distance, cigarette in clutch.
Take a look at âGlassâ and âBlow Awayâ below:
Though Poppy is yet to give a formal explanation for the videos, fans have noted their similarity to a series of shorts the artist uploaded to YouTube in 2018, preceding the release of thatâs yearâs âAm I A Girl?â album.
Poppy released her fourth full-length effort, âFluxâ, back in September via Sumerian. In addition to its title track, singles from the record included âHerâ and âSo Meanâ.
In a four-star review of âFluxâ, NMEâs El Hunt said that âwhile it might be tempting to read [the albumâs] more alternative leanings as a rare glimpse of the ârealâ Poppy, doing so would stumble into the misconception that pop music is somehow less gritty or worthy than rock, and itâs not quite what this album is aboutâ.
Hunt continued to say that âFluxâ âfeels like a record about holding clear boundaries, constantly shifting in the face of set expectations, and following your creative gut insteadâ.
Fans will be able to watch Poppy play songs from the record live when she embarks on a five-date UK tour next month. Sheâll also appear at next yearâs Roskilde in Denmark, playing at the festival with the likes of Dua Lipa, Tyler, The Creator and Haim.
Also this year, Poppy dropped a surprise EP titled âEATâ, which landed as part of a special partnership between the WWE and Sumerian. It followed the title trackâs debut during Poppyâs Grammy performance in March, and her tease of âSay Cheeseâ at a show for the NXT in April.
In October, Poppy linked up with HEALTH for the collaborative single âDead Flowersâ.
Last month, she launched a Metaverse app for iOS and Android called âPoppySphereâ, positioned as âa virtual 8-bit universe for fans to explore, with dynamic rooms and secrets to uncover as they navigate a realm of iconoclastic creationâ.
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