Rihanna has announced that she will be launching her newest business venture, Fenty Hair, later this month.
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Earlier this week (June 4), the Bajan singer took to Instagram to share the announcement video for her upcoming line. You can see Rihanna walking around in a blonde pixie cut, with colourful shots of her new products spliced throughout. Singer-songwriter Jess Glynne also makes a cameo.
In the caption, she wrote: “A new family is moving in! @fentyhair is pullin’ up and it’s time to finally have the hair experience you’ve been waiting for.
“You know how much switching my hair up matters to me,” she continued. “I’ve had almost every texture, colour, [and] length – from weaves to braids to natural. So, I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
At the end of the message, Rihanna revealed that the haircare line will be launched next week on Thursday June 13. You can sign up for early access here.
According to VIBE, the trademark for Fenty Hair was first filed in March 2021. In the official documents, the line would include the following: “Non-medicated hair care preparations; Non-medicated dandruff shampoo; Hair styling preparations; Hair straightening preparations; Hair relaxing preparations; Hair waving preparations; Non-medicated hair restoration lotions; Hair bleaching preparations; Hair colouring preparations, and Hair glitter.”
Rihanna has yet to share what products will be a part of her initial launch.
This will be Rihanna’s fifth company she’s founded under her Fenty empire. In 2017, the ‘Pon De Replay’ singer took on the makeup world by launching Fenty Beauty – an inclusive and diverse cosmetic line.
Then, two years later, she unveiled her own Fenty high-fashion house – in union with French luxury goods conglomerate, LVMH – as well as the size-inclusive lingerie brand Savage X Fenty. Afterwards, the polymath debuted her skincare line Fenty Skin in 2020.
In 2021, Rihanna and LVMH agreed to put the Fenty fashion house on hold due to the COVID-19 pandemic and the former’s other ventures.
Rihanna has been focused on these business ventures since releasing her last album, ‘Anti’, in 2016.
Fans still hope the pop icon will release her ninth studio album – dubbed ‘R9’ – very soon. Rihanna has been teasing the album since 2018, promising fans in an Instagram post that it would arrive the following year.
Back in April, the 36-year-old told Extra that she feels the album “represents the evolution” and the time she spent away from music.
At the launch party for her latest Fenty X Puma shoe collection, Rihanna said, “I already got stuff I feel like I could make hits out of”. She added that she and her partner – rapper A$AP Rocky – had to “figure out who’s going to use what because it’s so good”.
In April, she told Interview Magazine she has “a lot of visual ideas” and that was “weird” because her “brain is working backwards right now”.
Back in March, she played her first full show in eight years for a billionaire’s private wedding in India. Last year saw Rihanna headline the 2023 Super Bowl Halftime Show and deliver a powerful performance of her 2022 song ‘Lift Me Up’ at the Oscars.
In December, the singer teased that a full comeback was on the horizon after she was reported to have signed a new deal with Live Nation. A full world tour was reported to be set for this year or 2025 but has yet to materialise.
Last July, Rihanna also became the first woman to have 10 songs reach one billion streams on Spotify. In response, she said: “Bad Gal billi’ … wit no new album… lemme talk my shit!”
The post Rihanna reveals launch date for new haircare line, Fenty Hair appeared first on NME.
