The way Rose Gray tells it, hers is the âclassic dropped out of college, thought I was gonna be a popstar within three monthsâ story. After dropping out of school, having made the decision to go to college with the mindset of being a popstar, she juggled different jobs while making music. Her persistence paid off, but not with immediately perfect results.
âI fell into the industry quite young. But the kind of music I was making and where I was as a teenager, it almost repelled me a bit,â Rose says. She felt like music execs at the time were trying to mould her into âthis perfect popstar, which didnât quite suit meâ.
Her latest song â the woozy slow-rave jam âSame Cloudâ â indicates a unified creative vision, but that didnât come easy to Rose. âI know a lot of teenagers are ready to be stars, but I didnât know what I wanted to say or how I wanted my music to sound,â she says. And thatâs down to Rose seeing herself as more of a lyricist, and still does. âI write everything and am so involved. In every little element of my songs, Iâm there.â
A couple of years ago, Rose was encouraged by her management company to âwork out what weâre doing with the projectâ. To have that confidence and motivation was much-needed. But she soon found herself taking âa step backâ. After releasing the sombre 2019 singles âBlueâ and âHigh Againâ, Rose realised those songs didnât really fit her personality or emotions, one of a naturally-funny, breezy Londoner. âI was making music that was really sad and, of course Iâve been through all that, but itâs not really me. Iâm a bit of a party animal who likes to go out and about,â she says. âAnd I really wanted that to come across in my music.â
The tunes sheâs ended up with are perfect to go out to but perhaps in a different era. Influenced by Britainâs explosive dance music scene in the ’90s (Primal Scream and Massive Attack, are key touch points) but âwith a little modern twistâ. In fact, the mixtapeâs âSave Your Tearsâ gleefully reworks the groove from Primal Screamâs âLoadedâ â a vibrant anthem full of youthful playfulness â while âSame Cloudâ is a head-in-sky wig-out of mammoth proportions.
The appeal of that era, Rose says, is the pop-leanings but also “really soulful â and those massive chrousesâ, she gushes. As if to prove it, she breaks into singing NME the chorus of The Source and Candi Stationâs mammoth âYouâve Got The Loveâ down the Zoom call.
As an independent artist, Rose says âIâm always on my feet and have to work a little bit harderâ, but that sheâs âreally proud of my story.â But where does a Gen Z kid making baggy 90s-indebted dream-pop fit into 2020 where that hedonistic streak has somewhat waned? âI know Iâm playing in this ’90s world and thatâs been done, but think Iâm kind of different, actually,â she says. âI havenât heard someone make this music in 20 years and bring it back to this really anthemic world.â
Roseâs upcoming mixtape, âDrinking, Dancing, Talking, Thinkingâ and opening track âSave Your Tearsâ â which showcases her incredible vocal range â provided the realisation of âthis is where I wanna be, in this sort of worldâ. Her lyrics ring true with those still mapping out their path in life; âsometimes youâve just gotta lose your mind; take a few wrong turns âtil you get it rightâ.
The rest of the tracks are similarly vibey. The bouncing âEasyâ has tropical beats and unashamed rave piano chords, while fans of Arlo Parks will fall for the poetic âBillyâ â written about a classmate who took a wrong turn in their life. A timely reflection of the rollercoaster of emotions that come with everyday life in 2020.
âI want it to make people dance and cry,â Rose summarises; âfor them to feel a releaseâ. Optimistically, she hopes itâs âthe type of record you could have on as you’re getting ready to go out. Iâm so proud of it. I know that I put my heart into itâ. And after the journey sheâs been on, you sense that trusting her instincts might finally work out for her.
âSame Cloudâ is out now. âDrinking, Dancing, Talking, Thinkingâ mixtape will be released this winter
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