Snoop Dogg and Russell Simmons

Def Jam co-founder Russell Simmons and rapperĀ Snoop Dogg have curated an NFT to help benefit hip-hop’s founding artists.

Speaking to HipHopDX, Simmons said the project,Ā Masterminds of Hip Hop: An Exclusive NFT Collection,Ā would benefit those artists who pioneered the genre but who didn’t get the financial rewards at the time.

ā€œThe idea is something Iā€™ve had for the last couple years,ā€ Simmons told the publication.Ā ā€œThen over the last two months, this feeling that we should do something to compensate and to give credit to the original founding fathers of Hip Hop intensified. I felt more and more increasingly compelled to do something.ā€

He continued, saying the aim of the project is toĀ ā€œmake sure I draw attention to the founding fathers. So now that Iā€™ve started, I have to do a documentary, a book and start to really make sure these NFTs sell and these guys make the money.

ā€œSome…donā€™t even have bank accounts and we wouldnā€™t even be here without them. Weā€™re standing on the shoulders of people who are struggling in many cases. This is why I wanted to do it.ā€

snoop dogg nba nfl racist
Snoop Dogg. CREDIT: Jeff Kravitz/Getty Images

Speaking about Snoop Dogg’s involvement, Simmons continued:Ā ā€œā€œHeā€™s helping to curate. So I got him involved early because Iā€™m in business with Snoop on a number of things. And also, he cares about those guys. When he hears a story about a founding father of Hip Hop, he gets quiet and listens. Heā€™s a heartfelt person who cares.

ā€œA lot of artists when theyā€™re really young, sometimes they donā€™t care, and when they get older, most of the time they still donā€™t care. But Snoop was very, very in tune with giving back and thatā€™s why he got involved.

“Heā€™s going to do an NFT and everything, but itā€™s not about what he does, itā€™s his curation of it and his adding credibility to it that Iā€™m incredibly grateful for.ā€







Outside of his business ventures, Snoop made headlines earlier this month for giving some excellent commentary for the Equestrian event at the Tokyo Olympics.

It was also reported earlier this year thatĀ Snoop is working on an anthology seriesĀ about his life and career.

The post Russell Simmons and Snoop Dogg team up to make NFT for hip hop pioneers appeared first on NME.

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