âThis song is about going to Aldi,â smiles Sam Fender as he introduces raucous lockdown banger âHowdon Aldi Death Queueâ. If you were a gambler, youâd hazard a bet that this was the first time those words were ever uttered during a Reading headline set, although youâd imagine Kurt Cobain would have loved cruising the middle aisle at Lidl. While he is a guy with a guitar, weâve never had an R+L headliner quite like this.
When he made his main stage debut at the festival back in 2021, he was a few months shy of dropping his world-beating second album âSeventeen Going Underâ. It felt like something was brewing, and tonight he tastes the results. âThis is a big fucking milestone for me and the lads,â beams a humbled Fender after the intoxicating opening of thrashy b-side âThe Kitchenâ and star-reaching single âWill We Talkâ, talking about he and guitarist and close pal Dean Thompson used to attend the sister site Leeds festival as teens. There are enough Sam Fender haircuts here tonight that he could just as easily blend in again, but the audience see themselves in more than his curly mullet.
Following the fist-pumping âGetting Startedâ, the 29-year-old introduces âa song about my hometown⊠a fishing town, drinking townâ, flowing into a gracefully cathartic rendition of âDead Boysâ, dealing in the criminal levels of young male suicide and all the pain that comes with it. The âGeordie Springsteenâ tag isnât just about his love of denim, a sax solo and full-lunged chorus. Itâs got nowt to do with knee skids, and everything to do with his masterful translation of the profound in the everyday into music that matters. Thatâs never been more apparent than when there are more people on their matesâ shoulders than not for âThe Bordersâ and when the headliner-scale pits erupt for âSpiceâ.

A ânice little sing-alongâ is putting it lightly for how he describes âGet You Downâ, and the biggest crowd of the weekend so far more than oblige in hollering back every syllable to âAlrightâ, âThe Dying Lightâ and the stonking firework finale of âSaturdayâ, âSeventeen Going Underâ, and âHypersonic Missilesâ. The lad from North Shields and his mates left everything on this hallowed stage tonight.
Moments before his set, co-headliners Foals used their glorious party-starting set to tell the crowd that a future headliner was among them. Fender, an artist dealing solely in reality and singing straight to the heart to the young crowd with the world at their feet, makes that seem all the more possible. Heâs a mirror to this audience, and thatâs why belongs on this stage more than anyone. Taking a moment to thank his stellar band, Fender tells the crowd that heâs merely just âthe cunt at the frontâ and that he âwould happily be the underdogâ. Sorry Sam, never again.

Sam Fender played:
‘The Kitchen’
‘Will We Talk?’
‘Getting Started’
‘Dead Boys’
‘Mantra’
‘The Borders’
‘Spice’
‘Howdon Aldi Death Queue’
‘Get You Down’
‘Spit of You’
‘Alright’
‘That Sound’
‘The Dying Light’
‘Saturday’
‘Seventeen Going Under’
‘Hypersonic Missiles’
Check back at NME here for the latest news, reviews, interviews, photos and more from Reading & Leeds 2023.
The post Sam Fender at Reading 2023: everyman champ leaves it all on the stage appeared first on NME.