Universal Music Group (UMG) and TikTok have announced an âexpanded global allianceâ that will benefit both users of the app and artists signed to the label group.
The short-form video app, which launched in 2016, allows users to use clips of songs to soundtrack their 15-second or 60-second videos.
In a press release, UMG announced that a new deal between the two parties would see their full catalogue be made available for use on the app. In return, the labelâs artists and songwriters will receive âequitable compensationâ for their songs being used on the platform.
The two companies will also work on âexciting new featuresâ together, although there are no details of what those features will involve at present.
âUMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation and collaboration â with the shared objective of developing new music experiences and features,â said Michael Nash, UMGâs Executive Vice President of Digital Strategy.

âDriving new and deeper connections with fans, this agreement delivers equitable compensation to our recording artists and songwriters, as well as a commitment to develop industry-leading tools, A&R insights and models necessary to advance their careers.â
Marc Cimino, the Chief Operating Officer of Universal Music Publishing Group, added: âThis alliance sets an industry-wide example of social media companies acknowledging, respecting and compensating the music creators whose songs are instrumental to their platforms. We appreciate TikTokâs partnership and look forward to working together to provide support and opportunities to our songwriters.â
Ole Obermann, the Global Head of Music for TikTok, said the social media platform was âexcited to enter this new eraâ with the label group âto continue supporting artists and songwriters, by working together to help reach music fans on TikTokâ.
âOur platform has been a driver in creating chart hits and licensing the world’s biggest catalogue of tracks will continue to inspire our community,â they said. âIn turn, we are proud to partner with UMG and UMPG to be a source to help new talent emerge and to re-introduce legacy acts to a new audience.â
In recent months, TikTok has helped propel songs old and new to success off of the app, including the chart revival of Fleetwood Macâs âDreamsâ, Olivia Rodrigoâs âDriverâs Licenseâ, Jawsh 685âs âSavage Loveâ, sea shanty hitmaker Nathan Evans and more.
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