Joy Anonymous have teamed up with Brooklyn Brewery and Universal Music for a new documentary. Check it out below.
Shot between London and New York, the new short film captures “an unorthodox movement that started in an unexpected moment” and explores the creative process of the viral London-based dance duo.
“Like Brooklyn Brewery, we’re part of a movement that celebrates people coming together, without barriers,” said the duo – formed of Henry Counsell and Louis Curran. “We’re proud of the music we make and community we’ve built. If we can move just one person, in whatever way, be it physically or emotionally, then we’ve done our job.”
The Brooklyn Pilsner x Joy Anonymous film follows Joy Anonymous amidst a whirlwind year that saw them play to huge crowds at Glastonbury and Coachella, as well as selling out four headline shows in New York shows and a massive London show in only a few hours.
Their debut album as Joy Anonymous, 2021’s ‘Human Again’, was informed by these pop-up sessions with people seeking respite from the pandemic – with their community-focused collection becoming an uplifting light during dark times.
“We’d often have people come down by themselves and say they felt safe enough to get involved, just because people would be looking out for each other,” Counsell told NME last year of their “meetings” held with an ever-growing collective of like-minded people.
Curran added: “When we were playing, all of these people would cross-pollinate without a thought.”
With Brooklyn and London stand proud standing as cornerstones of creativity, both the band and the brewery are fuelled by this energy, “intrinsically tied to the diverse and creative communities that motivate them, and empowered by the knowledge that inspiration can come from anything, anyone, anywhere.”
Brooklyn Brewery added that they were “inspired by its namesake borough and embodies the welcoming spirit of its Brooklyn home”.
“With a rich tapestry of cultural backgrounds and self-expression, Brooklyn fosters a unique feeling of belonging, where strangers are invited to be part of something bigger than themselves. Underlying the brand’s values is the belief that great things happen when vibrant and diverse communities come together.”
They added: “The brewery’s most popular new brew, Brooklyn Pilsner, is a beacon of joy, a crisp, bright and refreshing Pilsner-style lager that gathers crowds and fires up the good vibes. A refreshing crafted beer, Brooklyn Pilsner is a sip of the joyous side and a beer for everyone.”
Joy Anonymous’ Jungle collab ‘JOY (Back On 74)’ is out now. They will also be supporting The Streets on their upcoming tour, and Fred.. Again on his Europe and US tour later this year.
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