Yungblud‘s music video shoot on the Southbank in London yesterday (June 20) was reportedly shut down by police.
The Doncaster artist – real name Dominic Harrison – revealed on Saturday (June 18) that he was planning to film a new video in the capital for his next single, which he described as “an act of defiance against sadness”.
- READ MORE: The NME Big Read – Yungblud: “This album is about reclaiming my name and humanising the caricature”
He also asked fans to participate, writing: “Come to Southbank at 3:30pm. No age limit, no applications, come after school, come after work, bring signs, dress how you fucking want. The theme is: ‘Don’t feel like feeling sad today’. Oh yeah, and maybe you might want to bring a water pistol.”
Footage and images of the chaotic, water-filled performance for the upcoming visuals have since emerged on social media.
The footage shows Yungblud and his band playing through the yet-to-be-released track ‘Don’t Feel Like Feeling Sad Today’ on a pop-up stage behind the London Eye. In one clip, the singer is seen wringing out his drenched black T-shirt.
don’t feel like feelin sad today. out June 29th.
pic.twitter.com/VheGh3ONfW
— YUNGBLUD (@yungblud) June 20, 2022
Other posts show the musician and his crowd engaging in a brutal water pistol fight in the London sunshine.
According to Dork, the shoot was later shut down by the Metropolitan Police due to concerns regarding overcrowding in the area.
Sharing a brief video on Twitter, Yungblud confirmed that the single in question will arrive next Wednesday (June 29). You can see that post above, and find a selection of pictures and videos from fans below.
He promised to take it off
@yungblud but it was hot anyway
— nimm-s (@nimms__) June 20, 2022
I still can’t get over this!
@yungblud #yungblud #yungbludlondon pic.twitter.com/4EJe0kqIUQ
— Hannah (@crywithstyle) June 20, 2022
@yungblud he’s here
— ً kjærlighet on tour w/ billie & tøp (@takechancess_) June 20, 2022
can’t fucking wait to see the outcome of this @yungblud pic.twitter.com/6CPTBPyoq1
— angel
(@evangeIine118) June 20, 2022
Had so much fun @yungblud pic.twitter.com/4URgs2sv97
— vicctoria (@all_about_ma_) June 20, 2022
Is it a protest? No, apparently it’s a music video for @yungblud #london #southbank pic.twitter.com/eWsusFK6ga
— Jack Alexander (@snackajack100) June 20, 2022
A literal child
@yungblud pic.twitter.com/N47nJJqmDS
— thelma
(@cvrradioseph) June 20, 2022
‘Don’t Feel Like Feeling Sad Today’ is expected to appear on Yungblud’s forthcoming self-titled third studio album, which is set for release in September.
Speaking to NME earlier this month about the record, the artist explained: “The name Yungblud, as it’s gotten bigger, has been twisted relentlessly as every single person has had an opinion on who I am.
“This album is not a ‘woe is me’ rockstar story; it’s about me reclaiming my own name, and humanising the caricature that everybody else has made me into.”
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